The falafel shop opened in May in the bustling Grand Central Market after much anticipation that included a pop-up at Animal. The duo, who had worked together at Glasserie in Brooklyn, promised "a fresh take on the falafel shop," with everything homemade in a modern “all-things-vegetable” falafel shop.
Sara left New York for many of the reasons that many of us do (including COOKGIRL) - for one, New York is expensive, which can limit new business ventures. With two ideas in hand, Sara Kramer and Sarah Hymanson launched the first - a middle eastern falafel shop in the bustling Grand Central Market, which is all about the authentic, unpolished food hall concept with lots of diversity in vendors and clientele. The second idea, a restaurant, we hope will come later (read: soon!).
As Sara told GrubStreet in May about moving from NYC to LA, “It's such a burgeoning scene here. The media and the public are so interested in the ethnic food here, and have really pushed the boundaries of finding the best in the city….I’m very excited to grow here and be welcomed here. People have been really genuine and very welcoming. It feels, like, totally contradictory about what people say about L.A.”
On September 14, 2015, Kramer and Hymanson were named to Zagat’s 30 Under 30: Rock Stars Defining the Industry.